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Jermaine Dupri, Def Jam Launch TAG Records

Posted Apr 10th 2008 3:00PM by Tracey Ford
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Super-producer Jermaine Dupri is teaming with Island Def Jam Music Group and Proctor & Gamble to launch TAG Records. Dupri will take on the role of president while determining the "creative vision" of the new venture.

"Today, we make history in the music industry with TAG Records," Dupri said in a statement. "This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support -- a first in the industry. I'm hand selecting and molding these artists to make history in hip hop."

The TAG brand is most commonly known for its deodorant body sprays marketed towards young men. The record label's first artist will be officially announced in May.

Filed under: Hip-Hop, Hip-Hop News, Side Gig
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PRITTIGANGSTA

To whom it may concern I hungerly need to spit my 16 bars call or e-mail 212-932-7636

August 14 2008 at 7:27 PM Report abuse Permalink rate up rate down Reply

Anna

When is going to marry Janet?
http://executees.net

April 19 2008 at 7:43 PM Report abuse Permalink rate up rate down Reply

Ryann

Jermaine Dupri will not be signing artists. He will be signing spokesmen for Tag body spray. He just created the first marketing/record label.

Island/Def Jam will get all the money from this deal. When they are through with the artists, they will just throw them away. The poor artists will have no credibility after shilling body spray and will be back working at McDonald's.

This deal is bad for artists, music, and the industry. It will encourage other declining record companies to follow.

What's next, McDonald Records? Will we soon be subjected to songs
a k a commercials by MC Ronald and the Grill Master?

April 15 2008 at 8:49 PM Report abuse Permalink rate up rate down Reply

Sayn G

i heard they will sign matchstick from new jersey

i see his myspace http://myspace.com/matchstickdaconnect

what you think about that ?

April 11 2008 at 12:15 PM Report abuse Permalink rate up rate down Reply