Beyonce won't perform during half-time at Super Bowl XLIV, but she will still make a special appearance by starring in her first game time commercial. The singer has signed on as a spokesperson for the hi-definition television brand, Vizio, and she will appear in a new one-minute commercial during the game to promote their current products. From the set of the new commercial, Beyonce told ET that she felt a bit nervous about her Super Bowl debut. "It's an honor for me to know that I'm going to be a part of the great commercials in 2010," she said. "It's a little bit of pressure because they have genius commercials, so we have to make sure our commercial is really cool because all the guys will be watching."
While it's too early to predict whether or not Beyonce's Vizio slot will be a contender for the top Super Bowl commercial, she can rest assured that she's in good hands. The million dollar commercial was directed by three-time Oscar nominee, Wally Pfister, who worked on the recent Batman installations 'The Dark Knight' and 'Batman Begins.'
Beyonce's Vizio commercial will air during the fourth quarter of Super Bowl XLIV on Feb. 7. Check out ET's behind the scenes coverage of Beyonce on set.
Reader Comments(1 of 1)
Deannaat 1-30-2010
brandonmil3: you are a racist pig!
kpbordelonat 1-30-2010
lmao .....I LIKE AND AGREE WITH SOME POST...SHE HAS NO TALENT.......DIXIE
lonzie54at 1-30-2010
ok for one thing you talk as though you are not black and if you are black you are a d-m fool! also if you are tire of seeing her on T.V. turn the channel or close your d-m eyes. now to the person who say that we are taking over who in the hell said that you or any one else is in charge? and as for wearing blond hair color last time i checked it was a free country and she can wear any hair color that she wants. thats just like someone telling you that you shouldnt get a tan which im sure that you do or some one saying you should not plump your lips up. so PLEASE STOP WITH ALL THE HATING. because MISS B. could care less.
Ronald Tuckerat 1-30-2010
Beyonce looks gorgeous as ever, can't wait for Feb. 7th to see the ad in its entirety. Very multi talented artist that I adore.
tashau783at 1-30-2010
These hair color statements are stupid because not all white women look good with blonde hair and all hair colors. It just depends on the person's skin tone etc. as to how they will look with different colored hair. I'm no great fan of Beyonce but it sounds like you are just a hater to me.
summoni1at 1-30-2010
Some of you are so damn dumb.
1st of all I'm not fair at all I'm brown skin black girl but guess what my hair is naturally light brown which some refer to it as blond. I color my hair dark brown cause I don't like it and I sure as hell don't want any one to think I'm trying to be white. My sisters are Beyonce's color and they have dark hair. I've been in the salon getting my hair done and other black women always ask what color do I use when they see my natural color and my stylist always has to tell them it natural and she wants it dark. Why my hair is this color don't know maybe because of all the crap that went down in slave quarters back in the day who knows? So for that dumb bitch to say what she said is just dumb.
Hell most white women bleach their hair blond its not there's...not God given.Not to mention to bring up tiger's wife and how she looks like her is stupid you see what her fair skin blond hair and blue eyes did for her. Her man still screwed every piece of white trash he could fine but thats his type anyways. He still married the help.
I think Beyonce is great but I wish she would take a break too but you guys just say dumb hateful shit. But Beyonce really take a break we don't need to see you for a while.
Litaat 1-31-2010
Perhaps you should kill yourself. That way, you 1) would be less miserable; 2) would spread less hate; 3) have less of a chance to breed similar nose-breathers; and 4) play a part in increasing the average IQ of the planet by a little bit. I find it interesting that these "ni66ers," as you put it (in your infinite ignorance--or wanton stupidity--have done better in life than you will ever do. A little self-hatred going on there, Sport? (What a turd
Brian Stillmanat 1-31-2010
She thinks she's awfully special doesn't she?
I don't really care for her, her attitude or her music!
stlplyrat 1-31-2010
Worst ever Super Bowl & then her, Total garbage
mamas1224at 2-01-2010
God, please, make it stop!