The N.E.R.D. frontman appears in a follow-up collaboration to his short 2009 film 'The Ear' with Chinese artist Yi Zhou. The new piece, entitled 'The Greatness,' is a 3D animation, transforming Pharrell's visage into vase form, before leading the viewer on a surealistic journey through a labyrinth underworld.
'The Greatness' opens Zhou's "I AM YOUR SIMULACRUM" retrospective show at 20 Hoxton Square Projects in London, which opens today. The exhibit, according to Dazed Digital is "based on layers of video game programs and advanced 3D programming research." For more info, click here.