Jon Kopaloff, FilmMagic
The campaign coincides with the introduction of the company's new Kodak EasyShare digital cameras, which feature a share button that allows customers to distribute pictures through their social network. The three music stars will help promote the So Kodak initiative by appearing in commercials directed by music video director Chris Robinson, print and online advertising, plus attending events and social engagements. Drake has already begun work on the campaign and was spotted shooting a commercial for Kodak in New York City's famed Radio City Music Hall last week.
With the added star power Kodak hopes to engage a younger audience, of consumers who are attracted to the social networking capabilities of their products. The So Kodak campaign launches in early October.