The store was launched in conjunction with marketing and promotions company, Global Entertainment Moguls, e-commerce brand Big Cartel and G-Wear clothing. The rapper released a seemingly home-made video to promote the new clothing site and give fans some details on the inventory. "We are excited to display our top apparel, showcasing the largest range of fresh hoodies, t-shirts, bandanas, and more," he said.
Game has been keeping himself busy with several other projects while his fourth album remains shelved. He dropped the new mixtape 'Brake Lights,' in early August, after several delays on 'The R.E.D. Album.' The LP was intended to hit stores in fall 2009, but was most recently set for an August 24 debut. In June, Cali-based company, Desperado Entertainment sued Interscope and Aftermath Records to halt the release of 'The R.E.D. Album,' claiming entitlement to publishing and licensing profits from Game's record sales.