The company holds offices in both New York City and West Palm Beach, Fla., as well as a bottling plant in N.Y.'s Catskill Mountains. "Latifah and I are really excited about this partnership," Flavor Unit Co-Founder Shakim Compere said in a statement. "New York Spring Water is an innovative company and is definitely at the forefront of new product developments in the industry,"
Aside from the company's main product VBlast vitamin-fortified water, they also carry VBee multi-vitamin spring water for kids and a brand of mineral water known as Aqua84. Latifah and her company will play a part in the global marketing of the brand. 7-Eleven will begin carrying the New York Springs Water Brand in the coming weeks.