Mike Coppola, FilmMagic
Last month, Jay unveiled a new 'Decoded' excerpt at the bottom of the pool in Miami's Delano hotel, during an intimate preview party. Now, the latest sneak-peek from the upcoming book can be found on a limited-edition bomber jacket hanging in Gucci's flagship store on 5th Avenue in New York City. The inner lining of the black leather jacket, designed by Gucci's Creative Director Frida Giannini, gives the low-down on Jay-Z's hit song 'Blue Magic,' from his 2007 album 'American Gangster.' The jacket will remain on display until the book hits shelves on Nov. 16, and the Bing contest will run through Nov. 20.
Fans participating in the viral game will have the chance to win prizes, including a trip to Vegas to see Jay-Z and Coldplay perform live on New Year's Eve.
Kellie Pickler Named 'Dancing With the Stars' Champion
Kellie Pickler Gets Puppy Surprise After Moving 'Dancing With the Stars' Performance
J. Cole Performs 'Born Sinner' on 'Late Night With Jimmy Fallon,' Reveals Competitive Spirit Against Kanye West
Blake Shelton Joins NBC in Organizing Oklahoma Tornado Benefit Concert
Beyonce Releases New Anthem, 'Grown Woman'
Charlie Sheen Gets Back To His Roots
Toby Keith Returns to Help Family, Friends in Moore, Oklahoma
WHOOPS! Obama Makes Big Gaffe
Black Hippy Release 'U.O.E.N.O.' Remix
That's An Interesting Look, Madge
Mariah Carey's Dress Busts Open During 'GMA' Performance
Candid Portraits Of Strippers After Hours
Blake Shelton's 'Healing in the Heartland' Benefit Show to Include Reba McEntire, Miranda Lambert More
Mariah Carey Curses And Busts Out Of Dress On Live TV
Chief Keef Receives Apology From Katy Perry
16 Pasta Dishes Worse Than Yours
AMAZING PHOTO: UFO Spotted Over San Diego
Killed Soldier In London Attack Identified
What It's Like To Talk To A 2-Year-Old
Best Friends Reportedly Die Holding Each Other In Tornado
Luke Wilson Caught Staring At Fan's Chest
Danny Tanner Is Fighting With Topanga
Rapper Accused Of Faking His Own Death To Escape Payments
Jury Foreman: '18 Days Of Testimony Hurt' Jodi Arias
New Trayvon Martin Evidence Features Incriminating Photos, Texts From Teen
Teenager's 'Awww'-Inspiring Drawing Wins Big At Google
Surgeons Remove Giant Hairball From Tiger
LISTEN: Terror Inside Elementary School As Tornado Hits
Brave Woman Stood Down Armed London Attackers
LOOK: Photoshop Mistake Is Seriously Cringeworthy
Jodi Arias Jury DEADLOCKED
Mum-Of-Two Faces Down Woolwich Attack Suspects
'DWTS' Shakeup Ahead?
