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The singer has persuaded a group of well-known musicians to refrain from using social media platforms like Twitter and Facebook in a campaign called Digital Life Sacrifice. Participants like Lady Gaga, Kim Kardashian, Usher, Swizz Beatz, Jennifer Hudson, Justin Timberlake, Janelle Monáe and more will log off their social media pages until their fans raise a cool million bucks for Keys' charity. Keys also hopes the tactic will bring more attention to the 22nd annual World AIDS Day
"It's really important and super-cool to use mediums that we naturally are on," Keys said in a recent interview with the AP.
Many of the campaign's participants have already filmed advertisements while laying in caskets and depicting their temporary digital deaths. "It's so important to shock you to the point of waking up," she added. "It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that." Keys admits that the campaign is a bit bizarre and humorous, but she is hoping that her fans might also consider joining in at some point. "It just doesn't have to be just because you're a celebrity or something like that," she said. "It can be anybody."