During the event, Jay-Z and James also unveiled a mural created by tattoo artist Mr. Cartoon. The artwork, displayed on a wall inside the Lincoln Heights facility, showcases the words "pride," "family" and "young forever," along with the name of the club surrounded by drawings of a stereo, a car and most importantly, a boy and a girl.
The two MVPs are no strangers to donating their time and money to improving the welfare of youth and their community. In 2009, in conjunction with Sprite Green during the NBA All-Star event, Jay-Z and James donated over 150 instruments to the Mesa Arts Academy in Mesa, Arizona. They also interacted with more than 200 students at the presentation. During last year's NBA All-Star Weekend in Dallas, the Roc Nation head honcho and Miami Heat player donated books, took photos and signed autographs for students at the East Dallas Club of the Boys & Girls Club of Greater Dallas.