Wenner Media
Khalifa had been largely under the mainstream radar, leading to the release of his 'Kush & O.J.' mixtape last April. He promoted the mixtape by using social networking sites to his advantage, propelling the release to become a trending topic on Twitter. "I've been working for a long time," Khalifa told The BoomBox. "I've been putting out mixtapes forever."
Despite landing a deal with Warner Brothers, the rapper's debut studio album was never released due to "creative differences," prompting him to reconstruct his own grassroots movement using technology as a marketing tool. He signed with Atlantic Records, and his hard work appears to be paying off as Khalifa's hit single 'Black and Yellow' stands at No. 18 on the Billboard Hot 100 chart after peaking in the No. 1 spot.
Be on the lookout for Khalifa's major label debut, 'Rolling Papers,' when it hits stores March 29.
Watch Our Exclusive Interview With Wiz Khalifa
Taylor Swift Dominates at 2013 Billboard Music Awards
Kellie Pickler Named 'Dancing With the Stars' Champion
Beyonce Releases New Anthem, 'Grown Woman'
Carrie Underwood 'Goats' Hunter Hayes With Blown Away Tour Prank
J. Cole Performs 'Born Sinner' on 'Late Night With Jimmy Fallon,' Reveals Competitive Spirit Against Kanye West
PHOTO: Dog Guards Dead Victim's Body After Oklahoma Tornado Disaster
Tim McGraw's 'Superstar Summer Night' Special to Air May 19
Demi Looks FANTASTIC In A Bikini
Blake Shelton Will Return for Season 5 of 'The Voice'
Who Won 'DWTS'?
Toby Keith Says His Hometown of Moore, Oklahoma 'Will Perservere' After Deadly Tornado
PHOTOS: This Is The Best Response To Abercrombie CEO Mike Jeffries We've Seen Yet
Tim McGraw Stops Atlanta Show to Help Ailing Fan
Wolf Blitzer's Embarrassing Moment With Tornado Survivor
Miguel and Fan Are 'Okay' After Crazy Kick at 2013 Billboard Music Awards
Rescuers Continue Search For Tornado Survivors
Man Reportedly Beheaded In Brutal Assault In London Neighborhood
The World's Most Powerful Women
PHOTOS: Christie Brinkley Gets Back Into A Swimsuit At 59 Years Old
Mother Dies With Infant During Oklahoma Tornado
U.S. Acknowledges Four American Citizens Killed In Drone Strikes
NY Times Eviscerates Obama White House
Help For Heroes Killing
PHOTOS: Tornado Aftermath Leaves Trail Of Destruction
60 Minutes Makes All The Difference For $360 Million Jackpot
15 Incredible Cat Photobombs
White Father Allegedly Suspected Of Kidnapping Biracial Daughters
Singer Sues McDonald's, Claims Chicken Sandwich Incident Ruined Her Voice
Grossed Out Student Finds "Worm" In His McMuffin
CBS Reporter's Grave Allegations
Mila Kunis And Ashton Kutcher Put Their Romance On Display
Tara Ellison: Why I Gave A Toast At My Ex-Husband's Wedding
Tornadoes Strike Oklahoma
