Khalifa had been largely under the mainstream radar, leading to the release of his 'Kush & O.J.' mixtape last April. He promoted the mixtape by using social networking sites to his advantage, propelling the release to become a trending topic on Twitter. "I've been working for a long time," Khalifa told The BoomBox. "I've been putting out mixtapes forever."
Despite landing a deal with Warner Brothers, the rapper's debut studio album was never released due to "creative differences," prompting him to reconstruct his own grassroots movement using technology as a marketing tool. He signed with Atlantic Records, and his hard work appears to be paying off as Khalifa's hit single 'Black and Yellow' stands at No. 18 on the Billboard Hot 100 chart after peaking in the No. 1 spot.
Be on the lookout for Khalifa's major label debut, 'Rolling Papers,' when it hits stores March 29.
Watch Our Exclusive Interview With Wiz Khalifa