jpistudios.com
"Apart from being pioneers in a new category," Pitbull said in a statement, "Voli Light Vodka is the smoothest and most delicious drink that I've had, and because of that I've decided to partner with them."
In turn, the company, which was founded in 2008, is looking to increase its brand awareness by adding Pitbull to the team.
"We're enchanted to welcome Armando as a member of the Voli family," said Voli CEO Adam Kamenstein. "No other artist contributes more energy, talent and creativity to everything that he does." The brand promises that "Pitbull's love for Voli Light Vodkas is authentic and organic."
According to the company's website, Voli vodka was created to "address the consumers desire to serve delicious cocktails at home without needing expertise in mixology." The low-calorie vodka is sold in five different flavors, including raspberry cocoa fusion, and espresso vanilla fusion. It will be available in major markets nationwide starting this fall.
On the music front, Pitbull's latest single 'Hey Baby (Drop It To the Floor)' featuring T-Pain sits at No. 17 on the Billboard Hot 100 chart. The song is the lead off his forthcoming sixth studio album, 'Planet Pit.'
Watch Pitbull's 'Hey Baby (Drop It To the Floor)'
Taylor Swift Dominates at 2013 Billboard Music Awards
Tim McGraw's 'Superstar Summer Night' Special to Air May 19
Tim McGraw Stops Atlanta Show to Help Ailing Fan
Jennifer Hudson Performs 'Inseparable' With 'American Idol' Winner Candice Glover
Carrie Underwood 'Goats' Hunter Hayes With Blown Away Tour Prank
Tornadoes Strike Oklahoma
Mario Announces Nicki Minaj Collaboration, 'Somebody Else'
Justin Bieber BOOED While Accepting Award
Miguel and Fan Are 'Okay' After Crazy Kick at 2013 Billboard Music Awards
PHOTOS: Tornadoes Wreak Havoc On Central U.S.
Stone Temple Pilots Tap Linkin Park's Chester Bennington as New Singer
Police END Search For Susan Powell
Taylor Swift Admired George Jones' Passion for Performing
15 Incredible Cat Photobombs
Carrie Underwood Says She's 'Queen of Awkward' in Marie Claire Interview
PHOTOS: Tornado Aftermath Leaves Trail Of Destruction
PHOTOS:Eva Longoria's Almost Wardrobe Malfunction At Cannes
Student Expelled, Charged With Felonies For Same-Sex Relationship
Oklahoma Senators Face Difficult Options On Disaster Relief
PHOTO: LARGEST Python Ever Caught In Florida!
PHOTOS: Tornado Devastates Moore, Oklahoma
Guess Who?
PORK BELLY: OJ Can't Get Enough Beans
Top White House Staffers Were Briefed On IRS Investigation's Conclusions, Didn't Tell Obama
Stefon Marries Anderson Cooper In Final Show
LOOK: Dolphins Make Rare Underwater Find
PHOTOS: Stars Shine On The 2013 Billboard Music Awards Red Carpet
PHOTOS: Miley Cyrus Decides To Wear Pants To The 2013 Billboard Music Awards
'Undercover Angel' Singer Dies At 72
OUCH: Singer Jumps, Lands On Fan's Neck
Radio Host Makes Shocking Claim About Shooting Hillary Clinton
All The Pics: Jessica Ennis Marries Andy Hill
Powerball Jackpot Winning Ticket Purchased In Florida
