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The awards give props to musicians in categories that pertain to online media, including Innovative Music Video, Fan Army FTW, NSFW Music Video, Must Follow Artist on Twitter and more.
Leading the pack in nominations are Lady Gaga and Tyler, each of whom nabbed three nods apiece, while Kanye West, Nicki Minaj and the Flaming Lips are up for two awards. Additional nominees include Lil B, Katy Perry, Wiz Khalifa and 50 Cent, who earned a hat-tip in the Favorite Animated GIF category where he'll face off against Rebecca Black and Bert.
While MTV is known for throwing lavish award shows studded with celebrity appearances, the O Music Awards ceremony sees the entertainment network taking a different approach.
"There will be an event, but it won't be a traditional awards show with a host, audience and a bunch of celebrities," explained Vice President of Music Strategy Shannon Connolly. "It will embody what the O Awards celebrates, which is being very interactive. We'll have live performances, mash-ups, collaborations and it will be a Web event that will take place not just on MTVMusic Group sites."
Fans can cast votes beginning today on the O Music Awards website, while performers and presenters will be announced in the forthcoming weeks. The event is currently scheduled to place on April 28.
Watch Tyler, the Creator's 'Goblin'