Johnny Nunez, Gettty Images
According to Chrysler's CEO Olivier Francois, the inclusion of Dr. Dre, NFL rookie Ndamukong Suh and designer John Varvatos in the new campaign for Chrysler's 300 Sedan is part of an effort to paint luxury as something that customers should aspire to. The company is incorporating Dre's popular Beats by Dre headphone line into the 300 Sedan's audio system, which includes 10 speakers.
"This will be a breakthrough in terms of how you speak about luxury (in) this country," Francois told USA Today. "It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms (of) the spirit [sic]."
In recent months, Chrysler has been focused on re-branding the company after being forced to declare bankruptcy back in 2009. The popular "Imported from Detroit" campaign scored its biggest hit so far with Eminem's Super Bowl commercial, which aimed to bring some attention to Detroit's failing auto industry. Following the 'Born of Fire' Chrysler ad, Eminem joined the company again in March to release a new T-shirt line branded with the "Imported from Detroit" tagline.
Chrysler will unveil the new ads, which feature Dr. Dre in May. The West Coast rapper-producer is currently putting the finishing touches on his 'Detox' album, his first scheduled release in over a decade.
Watch Dr. Dre's 'Kush'
Kellie Pickler Named 'Dancing With the Stars' Champion
Taylor Swift Dominates at 2013 Billboard Music Awards
Beyonce Releases New Anthem, 'Grown Woman'
J. Cole Performs 'Born Sinner' on 'Late Night With Jimmy Fallon,' Reveals Competitive Spirit Against Kanye West
Blake Shelton Will Return for Season 5 of 'The Voice'
LOOK: Bank Vault Saves 22 Lives During Tornado
Blake Shelton Joins NBC in Organizing Oklahoma Tornado Benefit Concert
Killed Soldier In London Attack Identified
Carrie Underwood 'Goats' Hunter Hayes With Blown Away Tour Prank
Brave Woman Stood Down Armed London Attackers
Toby Keith Says His Hometown of Moore, Oklahoma 'Will Perservere' After Deadly Tornado
Demi Looks FANTASTIC In A Bikini
Toby Keith Returns to Help Family, Friends in Moore, Oklahoma
Surgeon's Remove Giant Hairball From Tiger
Carrie Underwood Says She's 'Queen of Awkward' in Marie Claire Interview
PHOTO: Dog Guards Dead Victim's Body After Oklahoma Tornado Disaster
Helen Flanagan Launches PETA Campaign As Only She Knows How
Man Reportedly Beheaded In Brutal Assault In London Neighborhood
Pope Francis Says All Who Do Good Are Redeemed - Atheists Included
U.S. Acknowledges Four American Citizens Killed In Drone Strikes
Singer Sues McDonald's, Claims Chicken Sandwich Incident Ruined Her Voice
Wolf Blitzer's Embarrassing Moment With Tornado Survivor
The World's Most Powerful Women
Mother Dies With Infant During Oklahoma Tornado
Help For Heroes Killing
PHOTOS: Tornado Aftermath Leaves Trail Of Destruction
NY Times Eviscerates Obama White House
White Father Allegedly Suspected Of Kidnapping Biracial Daughters
PHOTOS: Christie Brinkley Gets Back Into A Swimsuit At 59 Years Old
Who Won 'DWTS'?
WATCH: Tornado Victim Finds Dog During CBS Interview
WATCH: Mom's Emotional Reunion With Son After Tornado
Grossed Out Student Finds "Worm" In His McMuffin
