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Sheen has of course turned his "winning" mantra into a money-making catchphrase for the ages, plastering it on T-shirts, tweeting it nonstop and spewing the word during just about every interview he has done over the past few months.
Despite the song's joking nature, and the accompanying erratic behavior that he has displayed since getting fired from the show 'Two and a Half Men,' Patterson says that Sheen's single actually has wings. "Look, it's a good song," he said. "But I honestly don't want people to take it seriously. It's meant to be fun and entertaining." Patterson brought Snoop on board, which worked out perfectly since he was on Sheen's short list of "people who would be able to carry the 'winning' wildfire the best."
After deciding to work together, Snoop headed over to Sheen's mansion, dubbed the "Sober Valley Lodge," and laid the track down almost immediately. "Snoop is a warlock," Sheen said. "He came in and nailed it in a couple of hours."
Sheen's antics began last month after a series of events -- including a reported drug binge that put him in the hospital for "stomach pains" -- led up to his firing from the top-rated CBS sitcom. He has since filed a $100 million lawsuit against the network and the show's creator, Chuck Lorre. After receiving the pink slip, the father of five set out on his Violent Torpedo of Truth tour, and has become somewhat of a legend in the Twitter world by breaking the record for reaching 1 million followers in just 24 hours.