For the video, which was recently banned on both MTV and BET for reportedly being "too gang affiliated," the Compton rapper sought out a lesser known director by the name of Parris, to help him visually interpret the song. The New York-based director has worked with the likes of Ludacris and Swizz Beatz, but for this latest project, Game opted out of seeing the finished product prior to the video's premier.
"Whenever I shoot a video I always research the director that I pick," Game tells the BoomBox. "I never really use the same person twice. If there's a dope new guy, I always like to give him a shot because that's how everybody that got big got their shot, somebody gave them a chance. I looked at some of his work and he was dope. I asked what the budget was and we couldn't believe that he was able to pull off some of the things that he was doing with the budget he was given so that's the guy we were able to roll with."
"They sent the treatment, as soon as I got it I deleted it out of my email because I didn't want to see it. I was like, 'I'm going with this guy.' I didn't want to read anything that I don't like because I'm real judgmental when it comes to my stuff. We got to the video and this dude has stuff like he was shooting a video for Puff Daddy; it was lights, fire, crazy looking costumes, it was crazy! We end up doing the first scene, which is me against the wall and 100 hundred people behind the gate going crazy with this red light; it looks like a riot and it's crazy. I'm trying to deliver my lines and these people are trying to break the gate and get at me; it felt real, so that's how I knew it was going to be classic."
Weezy, who pulled Game onstage for the Los Angeles stop of his I Am Still Music tour a few weeks ago, shot his feature in the video in between recording music for his own album and performing all over the country. The two previously collaborated on Game's 2008 single 'My Life,' and have maintained a close relationship ever since. "Wayne did his thing, a lot of energy from everybody," Game explains. "The whole crew from the director all the way to the little guy, we just had a wonderful day. The finished product was crazy. It looks like videos from the late '90s and early 2000s when people really took their time producing, editing and directing video, even the artists put a lot more into it and it was a real video versus lets of green screen. I like to be in the moment for it to feel real."
The roadblocks involved in releasing the album seemingly disappeared after Game dropped his 'Purp & Patron' mixtape, proving the power of social networking, by promoting the project via his Twitter page. The mixtape received over 10,000 downloads in one day. Since then, Interscope Records head Jimmy Iovine has promised that 'The R.E.D. Album,' will not get lost in the shuffle and will be released sometime this summer.
Listen to Game's 'Red Nation'