Rihanna signed on as spokesperson for the skin care brand earlier this year, posing nude for their 'The 100 Years of Skincare for Life' campaign. In accordance with the endorsement, the company will also sponsor the 23-year-old's Loud tour, which begins later this month.
"Over the past 100 years, Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers," Nivea board member Markus Pinger said in a statement. "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans."
Nivea began in Hamburg 1911 with the development of the first stable emollient and moisturizing crème containing the emulsifier Eucerit, created by Dr. Oscar Troplowitz, owner of the cosmetics company Beiersdorf AG's. Over the past century, Nivea has become the world's largest skin care brand, and is one of four other skincare companies under the Beiersdorf umbrella.
On the music front, Rihanna recently released the video for 'California King Bed,' a single off her fifth album, 'Loud.' She also finished filming the clip for 'Man Down' in Jamaica, however, no release date has been set for the video.
Watch Rihanna's 'California King Bed'