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Big Sean's 'I Do It' Featured in Adidas Commercial

Posted May 24th 2011 1:30PM by Nadeska Alexis
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Daniel Boczarski, Getty Images for VEVO

Big Sean's G.O.O.D Music debut 'Finally Famous' is, well, finally set for a late June release and one of the album's lead singles 'I Do It' has landed in a new Adidas ad starring Chicago Bulls basketball player and NBA MVP Derrick Rose.

The 30-second adiZero Crazy Light commercial features a series of clips highlighting Rose's best moments on the court, while he sports the brand's new Crazy Light basketball sneaker, which weighs in at only 9.8 ounces. Big Sean's 'I Do It' can be heard playing in the background.

'I Do It' is one of three new singles from Big Sean's 'Finally Famous' album, the most recent being the cut 'What Goes Around,' which premiered online May 20. Big Sean's debut album was originally scheduled to hit stores last fall, as part of G.O.O.D. Music Day -- in conjunction with releases from both Kanye West and Kid Cudi -- but the plan never materialized. The album is now slated to hit stores on June 28. Features on 'Finally Famous' include Cudi, Chris Brown, Wiz Khalifa, Pusha T, Game, and Drake with production byWest, the Neptunes, No I.D. and Tricky Stewart.

Listen to Big Sean's 'I Do It' in Adidas' adiZero Crazy Light Commercial