In an attempt to update their image, Adidas Originals has begun to roll out their fall 2011 All Originals campaign, with a new video featuring Snoop Dogg
and Big Sean
In the black light-heavy spot, which is narrated by radio personality Charlamagne Tha God, we see Snoop Dogg lamping poolside in a red Adidas track suit, while Big Sean rocks a crowd, alongside shots of skaters, athletes and hipsters. The campaign also includes singer Sky Ferreira, athletes NBA players Dwight Howard and Josh Smith and fashion designer Josh Smith.
The fall ads will depict the featured stars rocking some of the line's freshest styles from the past 40 years, including Gazelles, Samoas, Campus and Superstars.
"In 2011, we're going to continue to celebrate originality by showing you how it comes to life on a special street," states Adidas' Facebook
page. "We'll see what happens when original people, just like you and your crew, get together and have an original time. We'll introduce you to more new products, interstellar icons, celebrity friends, exciting technology and, most importantly, we'll showcase how you are celebrating originality in unique ways on YOUR street. So, stick around and invite your friends to join us -- it's going to be another great year."
For more info on the campaign, visit Adidas Originals' website