Redferns
Clocking in at almost seven minutes, the Jeremie Rozan-directed clip depicts Cudi battling some fashion-forward goons to promote Surface to Air's new jacket line, along with a cameo appearance from G.O.O.D. Music boss Kanye West.
The short begins with a view of a city at night, where a brown-and-red leather jacketed Cudi mysteriously breaks into a dark building, and engages in a full-scale assault of a crew of torch-bearing shadows, who are revealed to be wearing the same Surface to Air gear, along with their face tattoos, sledge hammers and assorted weaponry. Cudi judo chops, pushes and punches his way through the crowd of mysterious fashionistas, to the tune of 'Mr. Rager,' but ultimately finds himself dealt a death blow -- from himself -- before ultimately returning to reality on his therapist's couch.
Cudi, who also stars in the HBO series 'How to Make It in America,' recently blogged about his "rager" liftestyle, which he has accused fellow Cleveland MC Machine Gun Kelly of co-opting.
"There's only one original Rager, and thats me," Cudi ranted. "I started this 'rage' s---. The lifestyle, the term, the whole new meaning and definition of the word. Understand and be clear, IAM THE RAGER, IAM FOREVER. When you hear ANYONE talking bout 'rage' or 'raging', know where that s--- originated. Guess ima have to do some trademarkin'. ACCEPT NO SUBSTITUTES. WE LIVE THIS S---!"
Kid Cudi is currently working on his forthcoming 2 Be Continuum rock album 'Wizard,' and his third solo LP, 'Man on the Moon III.'
Watch Kid Cudi's 'Mr. Rager' Film
Watch Kid Cudi's 'Erase Me' Featuring Kanye West
J. Cole Debuts 'Born Sinner' Tracklist
Pistol Annies Cancel All Upcoming Concerts
George Jones Biopic Announced
Little Big Town, Trisha Yearwood Win Daytime Emmy Awards
LoCash Cowboys Involved in Serious Bus Accident
LOOK: Teen Was 'Shamed' By TSA Officer For This Outfit
Kanye West & Kim Kardashian's Daughter Has a Name
Axl Rose Doesn't Look Like This Anymore ...
Kellie Pickler to Co-Host 'The View'
Kim Kardashian's Baby Looks Just Like ...
News Roundup - Carrie Underwood and Mike Fisher's House For Sale, Taylor Swift Wins Video Award
Chris Brown's Girlfriend Sure Knows How To Wear A Bikini
Lady Antebellum Perform Last Live Show Before Hillary Scott's Baby Is Due
LOOK: Can You Decipher This Girl's NSFW Yearbook Message?
Tim McGraw Reveals What He Has Learned From His Daughters
Like Father, Like Son!
Tamra Barney Gets Married, See Her Dress!
EPIC FAIL
6 Killed, 13 Wounded Overnight Including 16-Year-Old
WATCH: Up To 15 7-Elevens Raided
Jennifer Aniston's Wedding Postponed?
Investigation Underway After Throat-Grab Photos Surface
Woman Sentenced To Die At 16 Is Now Free
First Photo Of Channing Tatum's Baby Girl
Kardashians Speak Out About Kim's Baby News
Helen's Secret Surgery
PHOTOS: Former Bond Girl Hits The Red Carpet At 70
'Curb Your Enthusiasm' Star Arrested
WATCH: This Will Change Your Mind About Tiny Homes
