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PETA representative Michelle Cho wrote an open letter to the 'Detox' creator. In it, she details the cruelty that animals endure as part of the fashion process.
"We wanted to get in touch to urge you to keep fur and exotic-animal skins out of your Beats by Dre designs. Foxes, minks, rabbits, and other animals-including cats and dogs-are bludgeoned, genitally electrocuted, strangled with wire nooses, drowned, and even skinned alive for their pelts. Most animals killed for their fur are slaughtered in China, where there are no penalties for those who abuse animals on fur farms," she wrote.
Cho went on to name designers that don't use animal fur in their collections -- Ralph Lauren, Calvin Klein and Tommy Hilfiger among them.
The limited-edition luxury headphones have yet to be yanked off the market.