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The 42-year-old entertainment mogul has announced the launch of REVOLT TV, a "revolution in music on television." The cable network will be a destination for artists and viewers to come together and engage through technology and social media.
"I had a dream that one day I would get a chance, an opportunity to show my perspective coming from a musical standpoint," Diddy shared during his video announcement. "I take a lot of pride in having experience, the credibility, the authenticity and the relationships to make REVOLT TV the No. 1 name and home for music on television.
The Bad Boy Records founder expressed that the channel will allow artists to showcase their art the way they see fit -- "uncut, raw and uncensored."
REVOLT TV was selected by Comcast to be the first music network to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation.
Watch Diddy Speak About His New REVOLT TV Project