The spot debuted this week. In it, Blige sings soulfully about chicken snack wraps.
But as the video went viral, some in the black community criticized the ad as stereotypical. The black women-oriented website Madame Noire likened it to "buffoonery."
Burger King said Tuesday the commercial was pulled because of a licensing concern. The company said it hopes to have the Blige "ads back on the air soon," though a spokeswoman would not comment on whether the ads would be the same.
The spokeswoman also noted that other celebrities, including Salma Hayek and Jay Leno, also are advertising the snack wraps.
A rep for Blige did not immediately respond to a request for comment.
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Take The BoomBox's R&B Quiz
- 1. The scenario that best describes your love life is:
- 2. You'd most likely lure your lover into the bedroom with the tagline:
- 3. You realize your lover is cheating on you. Your reaction would be to:
- 4. Your preferred word choice for hitting a high note is:
- 5. You don't leave home without:
- 6. Which of the following statements would you most likely tweet?
- 7. If a fan were to take a picture of you with their camera phone, you would most likely react by:
- 8. The old school R&B influence that best describes your taste in music is:
- 9. Your idea of doing something risky in a music video is:
- 10. Seated at your Thanksgiving table would most likely be:
- Chris Brown
- Mary J. Blige
- Erykah Badu
- Rihanna Black Hair
- Disappointing Album Covers
- Missy Elliott, 'Da Real World'
- Foxy Brown, 'Chyna Doll'
- 50 Cent, 'The Massacre'
- R. Kelly, 'R. Kelly'
- E-40, 'In a Major Way'
- Drake, 'Take Care'
- Tyrese, '2000 Watts'
- Chris Brown, 'Exclusive'
- Lil Wayne, 'Lights Out'
- Ciara, 'Evolution'
- Lucky Artists
- 10. Christina Milian
- 9. John Legend
- 8. T-Pain
- 7. Ashanti
- 6. Ja Rule
- 5. Pitbull
- 4. Cassie
- 3. DMX
- 2. Lil Wayne
- 1. Lil' Kim
- Biggie's 15-Year Death Anniversary
- DJ Enuff
- Too $hort
- Elle Varner
- Eric Benet
- KA, formerly of Natural Elements
- R.A. da Rugged Man
- Tito Lopez
- The Kid Daytona
- Flo Rida
- DJ Whoo Kid
- Mickey Factz
- Pharrell Williams
- Red Cafe
- Chiddy Bang
- Kirko Bangz
Watch Mary J. Blige's "Mr. Wrong"