Getty Images for You Tube
The Brooklyn rhymer brought the event to a close, performing his hit "Empire State of Mind" for the crowd.
Dressed in a black blazer, gold chains and a Brooklyn Nets fitted cap, Hov's presence was fitting, considering his brand Life + Times has a channel on the YouTube platform, which will spend $200 million to promote "premium" content.
Flo Rida and hip-hop violinist Miri Ben-Ari also performed.
Watch Jay-Z Perform at YouTube's Upfront Presentation
Watch Jay-Z's "Money, Cash, Hoes" Feat. DMX Video
Kellie Pickler Named 'Dancing With the Stars' Champion
Beyonce Releases New Anthem, 'Grown Woman'
J. Cole Performs 'Born Sinner' on 'Late Night With Jimmy Fallon,' Reveals Competitive Spirit Against Kanye West
Blake Shelton Joins NBC in Organizing Oklahoma Tornado Benefit Concert
Blake Shelton Will Return for Season 5 of 'The Voice'
New Trayvon Martin Evidence Features Incriminating Photos, Texts From Teen
Toby Keith Returns to Help Family, Friends in Moore, Oklahoma
Jodi Arias Jury DEADLOCKED
Toby Keith Says His Hometown of Moore, Oklahoma 'Will Perservere' After Deadly Tornado
Charlie Sheen Gets Back To His Roots
Black Hippy Release 'U.O.E.N.O.' Remix
Killed Soldier In London Attack Identified
Miranda Lambert's MuttNation Foundation to Aid Moore, Oklahoma Animal Rescue Efforts
What It's Like To Talk To A 2-Year-Old
Carrie Underwood Says She's 'Queen of Awkward' in Marie Claire Interview
WHOOPS! Obama Makes Big Gaffe
Jury Foreman: '18 Days Of Testimony Hurt' Jodi Arias
Surgeons Remove Giant Hairball From Tiger
Bridge Collapses In Washington State
Helen Flanagan Launches PETA Campaign As Only She Knows How
Rapper Accused Of Faking His Own Death To Escape Payments
Brave Woman Stood Down Armed London Attackers
'DWTS' Shakeup Ahead?
LOOK: Photoshop Mistake Is Seriously Cringeworthy
Teenager's 'Awww'-Inspiring Drawing Wins Big At Google
PHOTO: Dog Guards Dead Victim's Body After Oklahoma Tornado Disaster
Pope Francis Says All Who Do Good Are Redeemed - Atheists Included
REVEALED: Disturbing Trend In Human Intelligence
Wolf Blitzer's Embarrassing Moment With Tornado Survivor
Man Reportedly Beheaded In Brutal Assault In London Neighborhood
The World's Most Powerful Women
Who Won 'DWTS'?
Rescuers Continue Search For Tornado Survivors
