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The Brooklyn rhymer brought the event to a close, performing his hit "Empire State of Mind" for the crowd.
Dressed in a black blazer, gold chains and a Brooklyn Nets fitted cap, Hov's presence was fitting, considering his brand Life + Times has a channel on the YouTube platform, which will spend $200 million to promote "premium" content.
Flo Rida and hip-hop violinist Miri Ben-Ari also performed.
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