Terry Richardson
The Bajan chanteuse flaunts her fit frame and a smile in the new ad, set to debut this month in the U.S. and U.K. on billboards, radio, digital formats and in-store advertising.
"This time it's a little more fun," Rihanna reveals of the campaign, which delivers the tagline "Viva Vita." "We're on a stage. We get to shoot it with Terry Richardson, who's an amazing photographer. Everybody knows his work. He's known for his fun shoots and personality."
See Rihanna's New Vita Coco Campaign & Behind-the-Scenes Photos
- Rihanna for Vita Coco
- Rihanna for Vita Coco
- Rihanna for Vita Coco
- Rihanna for Vita Coco
- Rihanna for Vita Coco
- Rihanna 'Esquire' Cover
- Rihanna
- Rihanna
- Rihanna
- Rihanna
- Rihanna
- Rihanna
- Rihanna Photographed by Terry Richardson
- Rihanna & Terry Richardson
- Rihanna
- Rihanna
- Rihanna
- Rihanna
- Rihanna
- Rihanna Cancer Benefit Performance
- Rihanna
- EIF's Women's Cancer Research Fund Honorary Chair Steven Spielberg Steven Spielberg, Rihanna & singer Cheryl Crow
- Cheryl Crow & Rihanna
- Actress Lori Loughlin, Rihanna & EIF Women's Cancer Research Fund co-founder Jamie Tisch
- Riahnna & Cheryl Crow
Watch "Rihanna Gets Naked For Esquire Magazine"
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