360 -- his name is a metaphor for being a complete artist -- serves sharp rhymes over the knocking beat while a story plays out of an aspiring boxer, who bobs and weaves the violence on the streets.
"Why should I conform just to get the dollars/ Give you the cold shoulder 'cause I know that I'm the hottest," he coolly raps while a detective grills him.
The lyricist was recently selected to take part in BET's Music Matters campaign, while "Own Thing" has garnered him spins on SiriusXM and New York radio stations Hot 97 and Power 105.1.
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