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Though he has a past that includes abusing his ex-girlfriend Rihanna and recently dressed up as a terrorist for Halloween, the brand still considers him a marketable spokesperson.
"Art and style has always played a significant role in my life -- it's evolved with me throughout my career," said Brown, and the higher-ups at Wilhelmina seems to agree, brushing off the Fortune hitmaker's checkered past.
"Chris Brown is a ... multifaceted artist with a unique take on style, and we are excited to translate and extend his brand," said Taylor Hendrich, director of Wilhelmina Men.
What do you think of Wilhelmina's decision? Will Chris Brown be a good model? Tell us on Twitter @theboombox.
See Photos of Chris Brown's 2012 Performances