Jermaine Dupri calls his new autobiography, 'Young, Rich, and Dangerous: The Making of a Music Mogul.' It may be an apt title, at least for today's very tame and media-controlled music industry, because one thing that's clear when talking with Dupri is he doesn't hold back his opinion. From his long history of collaborations with the likes of Jay-Z, Usher and Mariah Carey, to his views on what's lacking with today's stars, why Britney isn't crazy and his supposed beef with Justin Timberlake (there isn't one), Dupri is full of insight and opinions.Are you a big reader in general?
I'm so much part of the Generation X-box, right, and I believe I understand why this generation doesn't really read as much as they do, and I understand what they read. They read car magazines, Vibe, The Source, a lot of online stuff that's going on with the people they like. They don't really read what the older generation wants them to read; they read what they want to read.
Do you find you're getting people who don't normally read interested in this book?
I think the exciting part for me is that I'm going to show an older person that don't really understand what's going on in today's world what you have to write in order for these kids to read, basically. When I talked to the publisher, I told her that was one of the important things about me doing my book, 'cause they wanted me to change the title. They thought 'Young, Rich, And Dangerous' was too long. [But] not only is this the X-box generation, it's the bling-ling generation, too, which they have to see titles to excite them to pick the book up. It can't just be "Jermaine Dupri, the music mogul, blah, blah." That sounds too corporate for them.








