Gary Gershoff, WireImage
Dubbed "Fiasco Friday," the demonstration will take place outside of Atlantic Records' New York offices in an attempt to speed up the release of Lupe's highly-anticipated new album, 'Lasers.' Lupe revealed that 'Lasers' was finished back in early July, but the album, his third, has yet to receive a release date.
"It's one of the sadder parts of being on a major record label. At a certain point it's out of your hands," Lupe said. "About a date for 'Lasers,' it's truly on them. I have no idea what they're going to do."
News of the protest spread among Lupe fans on Twitter and Facebook, and Lupe has confirmed via Twitter that he will be in attendance as well. Additionally, an online petition went into circulation on July 21, 2010, and has accrued close to 30,000 signatures by Lupe fans hoping to see the album's release. For more information on "Fiasco Friday," click here.