Todd Williamson, WireImage
"I created a contest for Janet's album where I went to the Internet and asked fans to create an album cover for her," Dupri told AllHipHop.com. "That was the beginning of me engaging people on the Internet. It was overwhelming and it was the most records she ever sold in her first week. That let me know the people wanted to be involved."
For Dupri, his site is different from more popular platforms like Facebook and Twitter because of his presence and accessibility at the top. He feels that users, which are mostly from the hip-hop and R&B communities thus far, will have something in common with him and look to the site as a comfortable, fun place to hang out.
"None of those have an owner that you actually know and feel like you have something in common," he continued. "People only know the Facebook owner [Mark Zuckerberg] now because of his money. You wouldn't have hung out with him before you knew what he did. I have an influence on producers, songwriters, artists and creative people in general."
The site is already doing well. In a pre-launch build up, Dupri has amassed nearly 11,000 subscribers and claims to be already receiving 100,000 unique visitors per month. Check it out here.
Watch Jermaine Dupri's 'Gotta Getcha'
Kellie Pickler Advances to 'Dancing With the Stars' Finals
Jennifer Hudson Performs 'Inseparable' With 'American Idol' Winner Candice Glover
Taylor Swift Admired George Jones' Passion for Performing
Carrie Underwood Says She's 'Queen of Awkward' in Marie Claire Interview
Tim McGraw Stops Atlanta Show to Help Ailing Fan
How Kidnapping Suspect Passes Time Behind Bars
Rock the Bells 2013 Lineup Includes Ol' Dirty Bastard & Eazy-E Holograms
These American Companies Refused To Sign The Bangladesh Safety Accord
Man Arrested After Midnight Swim Near Taylor Swift's Rhode Island Home
PHOTOS: 10 Deadliest Periods In History (NEW BOOK)
Lil Wayne's Emmett Till Lyric Was Never Meant for Public Consumption
Teen Who Died During Her First Solo Drive May Have Been Texting
Kree Harrison Debuts Potential Single 'All Cried Out' During 'American Idol' Finale
Former OJ Attorney Gives Shocking Testimony
Mario Announces Nicki Minaj Collaboration, 'Somebody Else'
Guess Which State Boasts The Most Million-Dollar Homes?
Courtney Stodden Has A Sex Tape
LOOK: There's Something Wrong With This Picture
McDonald's Store Owners Fear Fast Food Chain Becoming Too Slow
PHOTO: Looking Good! Chaz Bono Loses 65 Pounds
PREGNANT!
Waitress Surprised With HUGE Tip On Tiny Bill
New Leads In Case Of Missing British Girl
Student Shot Dead During Botched Home Invasion
Will Smith, Jaden Smith Get Photobombed
Jodi Arias' Lawyers Want Out
Pictures Showing Pregnant Teens' Bumps Banned From Yearbook
Victim's Sister To Arias: 'Our Minds Are Permanently Stained'
LOOK: Khloe K Shows Curves In SKIN TIGHT Dress
The Afterlife Of Andy Kaufman
LOOK: Mind-Blowing Optical Illusions
'The Voice' Shakeup
Bombing Suspect Allegedly Left Confession: Report
7 Comments