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Snoop Dogg's Serious Pimp Co. Sues Knockoff Brand

Donna Ward, Getty Images

Snoop Dogg's clothing and sunglasses company Serious Pimp has reportedly taken legal action against a man whom they claim has knocked off the design of Snoop's signature OG Bandana sunglasses.

According to the lawsuit, Serious Pimp -- founded in 1999 by entrepeneur Damian Kutzner, along with Snoop and spiritual advisor Bishop Don Magic Juan -- was solicited by the defendent, Greg Stefanik, under the pretense of manufacturing and selling the OG Bandana sunglasses in 2007. The deal never came to completetion, however, because the defendent disappeared immediately after he received the artwork for the glasses. Two years later, Kutzner and co. discovered that Stefanik had been selling a knockoff version of their glasses through the Lowrider Magazine website.

"Serious Pimp is a high quality brand that markets high quality products worthy of the many celebrities who wear them. Our sunglasses have never been intended as a mass market product line and selling them at such low prices undermines the value of the products and our brand," Kutzner said in a statement. "The actions of this individual and his cohorts have diminished the value of our brand and negatively impacted our sales."

Stefanik has admitted to selling the glasses without authorization. After multiple cease-and-desist letters were ignored, Serious Pimp had no choice but to seek aggressive litigation in the case.

"We aggressively prosecute to the full extent of the law anyone who violates our trademarks, copyrights, or patents, misappropriates our proprietary intellectual property rights and designs, or harms the Serious Pimp brand," Kutzner concluded.

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23 Comments

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ohnuwill

Kutzner...!!! that lame has never had an original idea of his own EVER!!!
What a PUNK,,, if SNOOP had any idea about the merch he was reping,
Oh Yea,,, things would change, well id hope that would be the case.
So yeah all you have to do is pay Snoop to act as the Pres of a buster
ass company and hes down to do it.... wow. Hey Snoop congrats on being the
President of a company that is based on the creative genius of many others.
Kutzner, founder, originator innovater.... LMFAO. not even the name did he come up with!!! Now hes suing someone for copying his ****, blaahhaaaahaaa!!!
How do you sue someone for copying something you didnt create invent or even in your foggyist of dreams think of.....!!!!

July 24 2011 at 10:11 AM Report abuse rate up rate down Reply
Hi Todd

Snoop COON Dog is more like it!

February 05 2011 at 4:25 AM Report abuse rate up rate down Reply
lita

Like him or not, he has to protect his trademark. That's the way business works. (But not like the idiots at McDonalds who tried to copyright "Mc" everything under the sun. Idiots.) However, as far as eyewear goes, I'll stick with Bausch & Lomb.

February 05 2011 at 3:08 AM Report abuse rate up rate down Reply
Jon

and by the way SNOOP,, what was it that got you to yo pedestal nayway?

February 05 2011 at 2:25 AM Report abuse rate up rate down Reply
Jon

As IF..............Oh these sunglasses should only be worn by the fooz stupid enough to pay a 10,000 % markup? white boy, pleeeeesie. And I would'nt pay one cent for that cheap crap neway, it's called PLASTIQUE it any HOOD,by the way, take that wrap rapcrap back to the yard.

February 05 2011 at 2:23 AM Report abuse rate up rate down Reply
David

SNOTTY DOG say gib me yo money. I b no musician.....what was I saying???

February 05 2011 at 2:12 AM Report abuse rate up rate down Reply
frank

you gotta love the hat? he is wearing. who dresses these thugs anyway?

February 05 2011 at 1:49 AM Report abuse rate up rate down Reply
Reggie Wagstaff

A wonderful day for me would be finding a hundred dollar bill on the sidewalk, then reading in the paper that someone punched Snoop in the face real hard. Oh, what a great day that would be.

February 05 2011 at 1:24 AM Report abuse rate up rate down Reply
cris

well all you who are hating on him , are kinda of being immature because you know that if it was your company and money and it you in his his shoes you know you would be doing the same thing .....suing them ....( shaking head ) low class people who know nothing about losing ,money in a business really until it actually happens to you don't be boooo hooing haters.

February 04 2011 at 10:19 PM Report abuse rate up rate down Reply
1 reply to cris's comment
jackson

hell yeah bro i agree wit you

February 05 2011 at 12:36 AM Report abuse rate up rate down Reply
laughin@stupid

ahhh nooooo snoop your slaes just suck cause your products suck

February 04 2011 at 10:19 PM Report abuse rate up rate down Reply
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