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The Long Beach, Calif. native appears in the company's newest viral campaign labeled Don't Be a Sucker. In the ads, Snoop uses the Parfums de Coeur products to graffiti over other competing fragrance ads and also throws in a little rapping with the verse, "Don't waste bank on swanky stank."
Visitors of the Fragrance Rebel website will also be treated to special offers on all Parfums de Coeur products and are encouraged to enter the sweepstakes for a chance to win tickets to Snoop's upcoming 'Doggumentary' tour.
Adding Snoop Doog to the Parfums de Coeur family is the brainchild of social commerce agency Dotbox. "We could not be more thrilled about the launch of FragranceRebel.com, and working with Snoop on the 'Don't Be a Sucker' campaign was an honor -- and really fun," said Dotbox CEO Ashley John Heather. "He strongly agrees with us -- given the current economy, it's time for consumers to rebel against overpriced fragrances. By heading over to Fragrance Rebel's new modern and sexy site, consumers can enjoy amazing offers on affordable high-quality scents."
Parfums de Coeur fragrances are formulated by the same master perfumers that develop some of the world's most expensive fragrances. Each fragrance formula consists of the same rare and essential oils found in designer scents. Snoop's Don't Be A Sucker campaign is online now.
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