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Hov and 'Ye set up their store-front in the city's SoHo district, located at 201 Mulberry St. Before walking inside the premises, shoppers will find the doors wrapped in the same gold as the effort's Riccardo Tisci-designed cover art. The rappers went big for the shop, moving the 'Mad Max'-style Maybach featured in their Spike Jonze-directed 'Otis' video inside the locale -- the video, which debuted Thursday night (Aug. 11), also plays on an overhead screen.
The 'Watch the Throne' pop-up shop is open Friday until 10PM ET, Saturday from 11AM to 8PM and Sunday from 11AM to 6PM. Though no confirmation has been made yet, a Jay-Z or Kanye West sighting could occur before the store closes its doors for good.