Gino DePinto, AOL
"For this video, we wanted to show the depth and versatility to our story," the former Danity Kane star tells The BoomBox. "With 'Bombs,' we focused on full out choreography. We wanna bring something new every time we release a visual. With 'Automatic,' it's more story-focused. It's the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth."
In the Michael Johnson-directed clip, Richard and two female dancers showcase energetic choreography, contorting their bodies and displaying synchronized moves. The songstress sports metallic paint in one scene and a blonde bob paired with black body makeup in another.
"Automatic" is the follow-up to the entertainer's first Armor On single "Bombs."
Watch Dawn Richard's "Automatic" Video